Brief Critiques on PS3's & Wii's TV Commercials

many people dislike ps3's commercial of the freaky baby. i, on the contrary, love it! it makes perfect sense to me. please let me explain. the first and foremost canadian communication scholar marshall mcluhan once said "technology is an extension of human senses." there's a reason why the freaky baby is not physically playing the ps3 in front of him. the distance between the two symbolizes that a consumer doesn't need physical interaction to engage in the thrills, adventures, and graphics involved in the game experience because the game cube is meant to connect with your senses rather than your hands. that is why the baby is like laughing and crying all at the same time. it's an exaggeration, but i get the point. seriously, i love this commercial.

i am fond of wii's "we would like to play" commercial as well. it's more easily understood by the masses. i guess that's one appeal. what i particularly like about the commercial is how it includes all kinds of racialized groups. but i must point out one thing that sort of bugs me when i first come across with the commercial. i may be a bit too critical and you can call me cynical but the white men in the last few seconds of the commercial are portrayed as farmers who intend to give a live rooster to the japanese players. i am assuming most viewers take it as a plain joke. the way i see it, however, is that there is a slight implication of "white trash" idea. the white people aren't ceos in suits. they aren't doctors in lab uniforms. they aren't intellectuals with books all around their house. they are farmers who seem to just bum around. do you get my point?

there is no perfect commercial or advertisement. in the world of media, as long as there are people like me, there will always be critiques.

but then again, don't we go to school to learn to be critical thinkers?